When it comes to presenting aproduct on retail shelves, the first thing everyone notices is the packaging. Packagingis the box that houses the product and keeps it protected. Not only does it keep the inside contents safe, but it also helps in enhancing its appearance. Therefore, if you want to protect your products from getting damaged, you need to pack them in durable boxes. In addition, printing helps in enhancing the appearance and distinguishing your brand. The printing and packaging services helpyou present your products in an alluring way.
What Are Printing and Packaging Services?
As mentioned above, printing and packaging are all about attractively presenting your products. When it comes tothe services of printing and packaging, they deal with providing printed boxes. These printed boxes can help you attract more customers. The companies offering packaging and printing services also offer various customizations. Fromthe material of the boxes to the information printed on them, they give you a choice to customize everything.
One of the most important customization options is the
printing technique. There are various printing techniques available in the market. Some are highly competent techniques, while others are below par in every regard. Two of the top printing techniques are offsetprinting and digital printing. These printing techniques are known to bethe top techniques for packaging as well as other printing needs. So let’s have a look at each printing technique and get to know which one is better.
Offset Printing Technique
Among various others, offsetprinting in Pakistan is one of the most common and highly used printing techniques. The
offset printing technique is known to be the best technique for printing. Itinvolves a printing plate that can be made of aluminum or metal. This printing plate is manufactured to make the image to be printed. Then, the ink is spread on the printing plate. The offset printing press also involves a rubber block or cylinder. The plate transfers the image onto the rubber block, which transfersit onto the print medium.
There are various companiesoffering offset printing services in Pakistan. However, the offset printing and packagingcompany you hire should be a reliable one.
Digital Printing Technique
Digital printing technique workslike an inkjet or laser printer. It offers fine print quality, but not as goodas you can get from the offset printing technique. It is also a common printing technique.
Why Is Offset Printing Technique a Better Option?
When it comes to printing, thereare various things to be considered. The first thing that matters the most isthe quality of print. The Digital printing technique does offer fine quality. But if you want to make an impact on your customers and attract them to your products, then you need more than fine quality. Offset printing technique offers you with such quality. Furthermore, offset printing goes well with any material. Therefore, this technique is the go-to option, whether you need offsetlabel printing, packaging printing, or banner printing.
Moreover, the offset printing technique also comes at a lower price when you have a higher volume to beprinted. Not only that, but it offers quicker turnaround times for higher volume as well. Thus, it is wise to go for the offset printing technique andfind the top printing press to get the best out of your packaging or promotional printing.